Wednesday, December 8, 2010

You Gotta Live in the Real World

There is a lot of talk about business and social media marketing.  I spend a lot of time talking about social media to businesses, associations, individuals and on this blog.  While I specialize in teaching about social media, that doesn't mean that social media marketing is the only place you should be spending you marketing dollars.

Real world marketing should still have a strong position in your overall marketing plans.  That means if you use television, radio, magazines, newspapers, mailers, flyers, posters, bookmarks, business cards, pens, tchotchke's, etc. you should you continue using them.  You need to constantly evaluate how much should be spent on your real world marketing, but you shouldn't abandon it in favor of solely using social media.

What you should be doing is combining real world and social media marketing strategy so that when your followers, customers and fans see one, they should be instantly reminded of the other.  When you create a poster or flyer for a sale, you should also post it to Facebook or Tumblr.  Anything you print, such as a bookmark or magazine ad, should also include references to your social media sites.  Tell them where and how to find you online.  Don't just tell them you're on Twitter, tell them your Twitter handle.  Make it easy to find you.

You gotta live in the real world.  You gotta spend time online.  Just don't do one to the exclusion of the other.

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