Tuesday, December 7, 2010

New Boss, Same as the Old Boss

Currently, Facebook is the King of All Social Media (my apologies to Howard Stern- this is one realm where he has been deposed).  Everyone is jumping into Twitter.  Foursquare is catching on and growing rapidly.  And, in professional networking, LinkedIn keeps getting bigger and bigger.  These are just a few of the social media sites businesses are using to spread their messages.

Recently, a New York Times article warned of another internet bubble, this time involving many of the social media companies and startups.  Now, while they weren't warning of an immediate crash of all things social, and the word of warning was mainly to investors, businesses who have a social media strategy should stay aware of the changes that are taking place.

While it's unlikely that Facebook will be deposed in a coup anytime soon, or Twitter will be overthrown tomorrow, it's important to remember, everything changes.  Just as Walmart replaced Sears as the most successful retailer in the world, and Apple is breathing down Microsoft's neck, eventually something will challenge Facebook.  Is social media going to go away?  I don't think so.  But, we always need to keep an eye out for the new, new thing.  Eventually your social media strategy will need to change, based on a newer, shinier, more robust social networking site.  That doesn't mean you need to jump into every network that comes along.  It just means keep your head up, your eyes open, and be aware of the shifting nature of the social media marketplace.

Two great sites to help you keep up with all the changes are:  Mashable and ReadWriteWeb.

Just remember, the current king may go away, but the new boss is the same as the old boss- just shinier, faster, cooler, hipper, more interesting...

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