Monday, December 6, 2010

Don't Always Try to Teach, Try and Learn Too

Businesses tend to make mistakes when they jump into social media.  Many mistakes.  But, that's okay.  That's okay.  Mistakes are how we learn.

Let me help you avoid a couple of those social gaffes.

Sell, sell, sell.  While you would like to leverage social media to help you do this, it takes a much longer time frame to sell goods and services through social media than through traditional media.  That's not a bad thing, just a different thing.

Let me tell you a thing or two...   You have knowledge that you want to share, knowledge that you eventually hope will help you sell goods or services to your followers.  Don't make the assumption that you know more than those who are listening to you.

Rather than attempting so get out there and teach and sell, listen and learn.

Your followers, who may eventually be your customers, can teach YOU a thing or two.  Are you trying to tell them why they must have your services or products?  Maybe you should listen to what they want, what they are looking for.  It may give you an idea of what they want to buy and what you could sell them.  You may think you know what they want, but, guess what?  They DO know what they want.

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